At the dawn of its 200th anniversary, Boulard Calvados breaks with convention and unveils its new packaging ― a bold reinterpretation of its heritage and a tribute to its history heralding a daring future.

The new packaging style reinvents the codes of elegance and tradition with powerful visual impact, according to the company. Each detail has been carefully revisited such as the prominence of the gold and the white branded square, the emblem of Boulard since the ‘70s. The matte black neck is reminiscent of the ancient iconic frosted Boulard bottles and creates a contrast with the gold liquid, the company says. Further streamlining the bottle’s allure, the packaging enhances each expression with a refined palette of colors, reflecting its unique character, it adds.

“We are proud to introduce this captivating new packaging, to mark the brand’s 200th anniversary. This thoughtful redesign is a testament to our commitment to see Boulard Calvados thrive for another 200 years,” said Serge Der Sahaguian, CEO of Spirit France Diffusion, in a statement.