The cheerleading chant, “We’ve got spirit, yes we do / We’ve got spirit, how ‘bout you?” is used to get the crowd hyped for the game. But more and more consumer are ditching a different kind of spirit.

Although an increasing number of consumers might be taking a pause on cocktails after the holidays or in the name of health and wellness, many still want to enjoy the taste and “spirit” when socializing and are turning to mocktails to achieve that goal.

There even is a beverage holiday week for consumers to enjoy with National Mocktail Week landing the second week of January.

Here are a few recent mocktail releases and marketing campaign to get consumers in the spirit, sans spirits:

• Free Spirits Co.: Handcrafted, non-alcoholic spirits company, Free Spirits, debuted two ready-to-drink (RTD) cocktails: the Negroni and an Espresso Old Fashioned. The released perfectly timed with Dry January. The Free Spirits Non-Alcoholic Negroni “lets drinkers take the spirit of the Italian Riviera with them wherever they go,” the company says. It features the brand’s bitter red aperitif combined with the herbal notes of gin and depth of sweet vermouth. The beverage also has a kick of B-vitamins. Meanwhile, the Espresso Old Fashioned contains rich espresso that mingles with sweet oaky notes, also with a kick of B-vitamins. It’s crafted with real espresso, natural ingredients and Free Spirits’ non-alcoholic whiskey alternative. “Whether it’s a spirit or a craft cocktail, we always endeavor to create big, authentic, non-alcoholic version of what the world is ‘drinking’ at the moment,” Milan Martin, founder, said in a statement. “For these new NA craft cocktail expressions, the Negroni felt like an obvious choice. The Negroni has been and continues to have its day in the limelight … Espresso Martinis continue their run as one of the world’s most loved cocktails, but authenticity in our ready-to-drinks is important and, because we don’t make vodka, we turned to our Bourbon to lead the charge and deliver the only NA Espresso Old Fashioned.”
• Happy Flower: A Tilray Brands Inc. brand, Happy Flower encourages consumers to “get out of your head and into the moment” with its Delta-9 THC cocktails. The beverages offer a relaxing and refreshing social experience, with 5 mg of hemp-derived THC in the uplifting, bubbly beverages. It comes in three varieties: Margarita Non-Alcoholic THC cocktail, Strawberry Daiquiri Non-Alcoholic THC cocktail and Peach Bellini Non-Alcoholic THC cocktail.
• Herb & Bloom: Another Tilray Brands Inc. brand, Herb & Bloom is a super-premium line of THC cocktails. Each can features a blend of fruit notes with 5 mg of hemp-derived Delta-9 THC, providing a smooth balanced experience for a relaxing social evening, the brand says. The reimagined cocktail flavors are as follows: Herb & Bloom Non-Alcoholic Margarita, Herb & Bloom Non-Alcoholic Strawberry Daiquiri and the Herb & Bloom Non-Alcoholic Peach Bellini.
• Houseplant: Houseplant, actor Seth Rogen’s cannabis lifestyle brand, recently entered the beverage space with its THC-infused sparkling waters. The waters are infused with a low, approachable dose of 3 mg THC in each serving and come in four flavors: Pineapple, Citrus, Black Cherry and Blackberry. “Launching THC beverages in the U.S. was a natural step in our evolution as Houseplant grows and works to redefine what it means to participate in cannabis culture without stigma,” said Michael Mohr, Houseplant co-founder and CEO, in a statement. “We are excited to be a part of this THC renaissance and look forward to bringing more products to market that millions of people are proud to own and consume.”
• Liquid Love: The sparkling water brand is part of Tilray Brands Inc., and provides triple-filtered hydration with electrolytes and B-vitamins. Packaged in environmentally conscious packaging, Liquid Love offers a “crisp and clean experience,” the brand says. Each water sold donates five cents to nonprofit causes focused on clean water and conservation to support a healthier and happier planet. Liquid Love comes in four flavors: Liquid Love Sparkling Grapefruit, Liquid Love Sparkling Lemon + Lime, Liquid Love Sparkling Ginger and Prickly-Pear and Liquid Love Sparkling Wildberry.
• Montauk Brewing Co.: Montauk Brewing’s N.A. IPA is its first-ever full-flavored non-alcoholic brew, which debuted last spring. The brew is for those who want the experience of drinking a great-tasting IPA, but without the aftereffects of traditional beers, the company notes. It’s meticulously brewed to the same high standards as its alcoholic counterparts, resulting in a well-balanced brew that blends the clean bitterness of hops with a subtle sweetness. The N.A. IPA is crafted with Citra, Mosaic and a blend of Cryo hops, offering a fresh aroma of orange and pink grapefruit with less than 0.5% alcohol-by-volume (ABV), the company adds.
• Origami Sake: The Arkansas-based Origami Sake launched ZERO, a non-alcoholic sake, last December. “With ZERO, we’re offering a product that brings the artistry of sake to everyone,” said Ben Bell, co-founder of Origami Sake, in a statement. “This is more than a non-alcoholic option — it’s an entirely new way to experience sake while celebrating Arkansas’ finest ingredients.” The brand honors the state’s natural resources by using 100% locally sourced Arkansas ingredients, including water from the pristine Ouachita Mountains aquifer in Hot Springs. ZERO is crafted without alcohol-producing yeast, delivering the complexity and smoothness of traditional sake while catering to today’s evolving consumer preferences, the brand shares. The sake features notes of ripe apple and savory chestnuts balanced with refreshing acidity.
• Runner’s High: Runner’s High, a brand of Tilray Brands Inc., was created with the active social running community in mind. The beverages bring an elevated craft offering to the fast-growing non-alcoholic beverage space, the brand says. Each brew is a unique blend of natural ingredients to support and lift hop terpenes to deliver a premium beer-like experience, alcohol-free, without compromising taste. The following brew’s make up the brand’s portfolio: Golden Wheat, Raspberry Wheat and Dark Chocolate.
• SodaStream: Sparkling water maker brand SodaStream is encouraging consumers to stick to their goals starting with Dry January with the launch of its Tips for Sips program. SodaStream will help consumers stick to their Dry January goals by tipping them the money they would have tipped a bartender for every mocktail made at home with SodaStream. From Jan. 7 to 31, for every sparkling non-alcoholic beverage made with SodaStream, consumers can earn tips of $5. To enter the program, consumers have to share their SodaStream mocktails on Instagram Stories using the hashtag #TipsForSipsGiveaway and tagging @sodastream. The brand will then Direct Message a link to an online entry form. Participants are limited to one entry a day and need an active Venmo account handle, the brand adds. The chosen winners from each day will then receive an email to facilitate payment.
• WishGarden Herbs: Liquid herbal blends brand WishGarden is reminding consumers that mocktails can deliver feel-good benefits without alcohol, and instead with the help of plant-powered herbal tinctures. “Gen Z and millennials are discovering the power of medicinal plants to help you feel better fast,” said Erin Stokes, naturopathic doctor and medical director at WishGarden, in a statement. “One of the easiest ways to start incorporating herbs into your wellness routine is to add specific herbal blends into a mocktail. Our herbal tinctures can level up mocktails to do everything from providing a sense of calm to elevating your mood, so that replacing that nightly glass of wine doesn’t have to feel boring.” WishGarden recently released a Mocktail Kit containing all the essentials for mixing up creative, flavorful drinks that offer a natural boost of energy in every sip. It includes four of the brand’s best-selling blends: Liquid Bliss, Badass Bitters, Chlorophyll & Friends and Deep Stress.