In a national taste test, seven out of 10 dairy drinkers indicated preference to Silk Vanilla Almondmilk in their cereal over dairy, shares Danone North America.
With its smooth, creamy taste and vitamins and minerals, Silk is so confident that Silk Vanilla Almondmilk makes the best cereal companion, it’s on a mission to find those who say they prefer dairy milk in their cereal to determine whether they’re telling the truth ― or if they're actually Cereal Liars. There’s just one catch: they’ll be hooked up to a polygraph, putting superior taste to the ultimate test ― the lie detector test, that is.
“Of course, we’re proud of the national taste test results that show Silk Vanilla Almondmilk is the best pairing with a bowl of cereal, but our hope is that even more people discover the delicious taste of Silk through this experience,” said Kallie Goodwin, senior vice president of plant-based beverages at Danone North America, in a statement. “As a mom myself, I know firsthand how hectic breakfast can be, but starting the day feeling planty good can be as effortless as adding a delicious and nutritious Silk plant-based milk to a breakfast staple: cereal.”
On Jan. 9, just days before National Milk Day, Silk partnered with reality TV icon and queen of deception, Phaedra Parks ― who knows a thing or two about spotting a lie when she sees one ― to host Cereal Liar: Breakfast’s Ultimate Taste Test, the first-ever Silk and cereal pop-up in New York City. Consumers are invited to try cereal with both Silk Vanilla Almondmilk and plain old dairy milk to help Silk prove who say they prefer dairy may just be Cereal Liars.
It’s Silk versus milk, and the brand is putting its money where your cereal spoon is. Participants brave enough to face the polygraph, who truly don’t believe Silk is the clear winner, can walk away with some cash. But if the test proves they are bluffing, it will make sure everyone finds out they are a Cereal Liar.
“Everyone loves a good scandal, and I’m here to help Silk confirm it’s cereal’s best companion,” Parks said in a statement. “We’re calling out the breakfast bluffers and will expose the Cereal Liars one by one. Trust me, this event is going to serve drama with a side of Vanilla Almondmilk ― and I can’t wait to see who spills first.”
Leading the charge in uncovering the Cereal Liars is famed polygraph examiner to the reality TV stars, John Grogan, who will be there to uncover the truth. He’ll even put Parks herself in the hot seat to see whether her skills as a traitor are enough to outsmart the lie detector. For those in New York City who want to join Parks and be put to Grogan test themselves, yu can visit the Silk Cereal Liar pop-up on Jan. 9 at 242 Elizabeth St., New York, NY 10012 from 8 a.m. to 5 p.m. ET for a chance to prove they are a Silk superfan and certainly not a Cereal Liar.
