Boston-based Dunkin’ partnered with pop singer Sabrina Carpenter ahead of the New Year.

Carpenter’s song “Espresso” dominated the charts last year and, as a nod to her song, the duo unveiled on Dec. 31 a new beverage: Sabrina Carpenter’s Brown Sugar Shakin’ Espresso. The drink is freshly hand-shaken in a dedicated espresso shaking, bringing together the flavors of bold espresso, creamy oatmilk and brown sugar in a smooth, frothy sip, the company says.

To celebrate, Dunkin’ released an ad campaign titled Shake That Ess’. The ad campaign captures the fearless energy that took Carpenter’s hit “Espresso” to the top of the charts in 2024, it says. The campaign was created in partnership with Artists Equity, Ben Affleck and Matt Damon’s company. The cheeky spot is a nod to the star’s signature boldness and the brand’s playful sense of humor, it adds. The ad showcases Carpenter in a lively room with others, all shaking their espressos, while “Espresso” plays in the background. Carpenter and the other characters — including her grandmother — exclaim that they’re all “shakin’ that ess’.”

“When we first dreamed up Sabrina’s Brown Sugar Shakin’ Espresso at Dunkin’, it had to be more than another delicious drink on the menu — we wanted to bring some levity to guests’ everyday coffee order,” said Jill McVicar Nelson, chief marketing officer at Dunkin’, in a statement. “Working with one of America’s most beloved pop stars, Sabrina Carpenter, adds a spirited, fresh energy that perfectly aligns with Duknin’s love of bold taste and good-natured fun. Through our new ad campaign, we’re showing guests that their new drink order can be both delicious and a wink at embracing life’s lighter side — exactly what Dunkin’ is all about.”