Lifeway Foods announced its latest functional beverage innovation: Probiotic Smoothie + Collagen, made with kefir cultures.
Available in four flavors — Matcha Latte, Berry Blast, Tropical Fruit and Plain — the new line features 5 grams of collagen in each serving and is lactose-free.
The new Probiotic Smoothie + Collagen line supports an important axis through Lifeway’s unique combination of its 12 live and active cultures, 25-30 billion beneficial colony forming units (CFUs) plus 5 grams of collagen in each serving, which might help support skin hydration, elasticity, smoothness and joint health, the company says. This fermented beverage also helps to support a healthy microbiome, it notes. Kefir naturally provides high-quality bioavailable nutrients such as vitamins A, B and D, as well as protein and essential fatty acids, all of which are crucial to healthy skin cell production, it adds.
“The benefits of kefir have been one of the best-kept secrets in the beauty, wellness and celebrity industries for years,” said Julie Smolyansky, president and CEO of Lifeway Foods, in a statement. “The beauty hack can be credited to the ancient Egyptians, Cleopatra used to bathe in kefir to help soothe and smooth her skin.
“The trend has since evolved for celebrities, where they have seen a larger impact by consuming the kefir. Margot Robbie worked with skin expert Jasmina Vico on the Barbie movie to achieve her natural movie star glow on air,” Smolyansky continued. “Once it went viral that Vico recommends fermented foods, like kefir, as a key component in skincare routines, we tracked a surge of consumer interest for kefir’s holistic benefits and knew the market was ready for our Probiotic Smoothie + Collagen.”
Lifeway Foods has been developing this specific product since 2021, it says. Launched at the end of last year, the Probiotic Smoothie + Collagen line is part of the brand’s New Year New You Campaign for 2025, it notes.
www.lifewayfoods.com
