Lifeway Foods Inc., a leading U.S. supplier of kefir and fermented probiotic products, announced the release of 10 new innovative flavors to its on-the-go 8-ounce line of organic kefir. 

Experts note that consumers are becoming increasingly aware of how prioritizing gut health impacts the immune system and mental health.

Beliv, a global bev-tech company founded by Carlos Sluman, unveiled its latest brand: Mighty Pop.

Consumer awareness on gut health has helped probiotic and prebiotic beverages flourish in recent years, particularly as price gaps with traditional beverages have narrowed.

With consumers’ wellness approach toward weight management, experts highlight how demand for nutritious drinks that support overall well-being is transforming the industry. 

TIM TAM TUMMY announced the launch of its-first-ever kombucha lineup specifically for children.

wildwonder, a sparkling prebiotic, probiotic beverage brand, announced adding a new flavor to its sparkling drink lineup: Pineapple Paradise.

Chobani announced the launch of Chobani Zero Sugar, an innovative zero sugar offering in a convenient drink format.

Health-Ade, the creators of bubbly beverages that support a happy and healthy gut, announced the return of its popular seasonal kombucha flavor: Guava Dragon Fruit.

Culture Pop Soda introduced its probiotic soda line, made with real, organic fruit juice, herbs and live probiotics.