Lifeway Foods Inc., a leading U.S. supplier of kefir and fermented probiotic products, announced the release of 10 new innovative flavors to its on-the-go 8-ounce line of organic kefir.
Consumer awareness on gut health has helped probiotic and prebiotic beverages flourish in recent years, particularly as price gaps with traditional beverages have narrowed.
With consumers’ wellness approach toward weight management, experts highlight how demand for nutritious drinks that support overall well-being is transforming the industry.