SAMBAZON, a leading supplier of certified fair trade and organic Açaí, announced that its flagship Açaí Superfruit Juice now is available with 50% less sugar. 

Responding to consumer demand for lower sugar alternatives, SAMBAZON reformulated its popular juice using natural sweeteners like agave inulin to maintain its signature taste while significantly reducing the sugar and calories, it says.

“Consumer feedback was clear — even loyal SAMBAZON buyers like the new product just as much as the original,” said Vicki Isip, chief marketing officer at SAMBAZON, in a statement. “We've optimized the flavor and sweetness to match our best-selling Original Açaí Juice while using natural ingredients to deliver a great-tasting product with all the nutritional benefits.”

The new formulation retains all the antioxidants and vitamins of the original, but with 29% fewer calories, the company notes. The relaunch also features a refreshed look, including the new SAMBAZON logo and transparent packaging that showcases the quality of the juice, it says.

SAMBAZON’s revamped Açaí Superfruit Juice with less sugar is available to purchase in 32-ounce bottles at Whole Foods Market, Publix, and other retailers nationwide in the refrigerated juice section.

www.sambazon.com