Terlato Wine Group, Lake Bluff, Ill., announced Academy Award-nominated actor, No. 1 New York Times Best Selling author, and entrepreneur Taraji P. Henson has joined the Seven Daughters family as strategic adviser and creative collaborator of the brand.
Seven Daughters’ collaboration with Henson will bring new energy to the category, showing its diversity and depth with a refreshed and elevated brand platform and packaging that will appeal to a broad audience of wine novices and aficionados alike, the company says. Influenced by a recent trip to Italy where she enjoyed a variety of wines, Henson sought out a team to create her own wine with, and thus approached Terlato Wine Group, it notes.
“Taraji is an extraordinary talent whose impact on both culture and business is apparent. We are thrilled to realize the vibrant energy she will bring to the wine industry,” said Bill Terlato, president and CEO of Terlato Wine Group, in a statement. “Through our collaboration, we are pleased to unveil the refreshed Seven Daughters Moscato and continue to build on enhancing brand visibility, deepening consumer connections, and driving growth in the Moscato category.”
Henson added: “I am excited to be working with Bill and his team as we unveil the next generation of Seven Daughters. I believe in celebrating every moment and never settling for less, so when it came time to team up with the brand this was an easy decision because they embody those same principles. The new design reflects not only our shared vision but also celebrates the power of community and connection, and I can't wait to reintroduce the world to Seven Daughters.”
The collaboration between Seven Daughters Moscato and Henson is built on a shared philosophy: “Celebrate it All,” “Never Settle” and “Strength in Numbers,” the company says. Seven Daughters and Henson aim to foster genuine connections through the product with consumers via events, social content, influencer collaborations and in-store activations, bringing them together through a shared love of wine, celebration and community, it adds.
Henson continues to diversify her business portfolio with products that reflect her personal passions and resonate with the community. Known for her thoughtful approach to brand integrations, Henson is committed to aligning with companies that emphasize quality and authenticity — values shared by Seven Daughters, it says. This collaboration marks a meaningful step in her business journey, allowing her to connect even more deeply with her audience, the company notes.
The first step in reimagining Seven Daughters included a 360-degree brand refresh, featuring an elegant new bottle design, an elevated logo, and playful “Easter eggs” inspired by Henson’s favorite things, woven into the packaging. The crown jewel of the new aesthetic is the dynamic, hand-illustrated watercolor “seven,” encircled by a symbolic, connective ring, the company says. The flowing elegance of the seven reflects the award-winning gowns Henson has worn on countless red carpets, while the circle represents her community — the supportive “circle” that has helped her rise to such great heights, it notes. The vibrant new color palette features a swirl of green, blue, purple, orange, and red, enhanced by subtle hints of gold — Henson’s favorite color. Personal touches, including bespoke illustrations of her beloved French bulldog Buddha, a comb representing her passion for hair care, and even a nod to her favorite Prince song: “Raspberry Beret.”
