As consumers gear up for the holidays, they are bound to be under stress. To combat that stress, HARD MTN DEW is offering fans the chance to “Ditch Your Family” and take a vacation instead.
One consumer and their guest of choice will win the opportunity to be flown to wherever they want in the United States for Thanksgiving weekend, so long as HARD MTN DEW is sold in that place. HARD MTN DEW will cover round-trip flights with hotel accommodations for three nights and four days. The winner will receive a $5,000 spending stipend to use while on vacation as well.
“Your time off is precious — as are credit card travel points — and we believe HARD MTN DEW fans should be spending it far from the antics of the Thanksgiving table,” said Erica Taylor, senior brand director, in a statement. “Instead, you should be getting out, doing what you want and pursuing your passions.”
From Nov. 12to 19, consumers can enter by sharing why they need a break from their family and what they’d rather be doing instead at HardMTNDewDitchYourFamily.com. Entrants must be U.S. residents aged 21 or older. The winner will be selected based on submissions scored on authenticity, originality and desperation for a true vacation away from family drama, the company says.
Additionally, the “ditched” family will be sent a cardboard cutout of the winner, HARD MTN DEW and the cost of their feast will be covered so that they don’t miss out.