Lifeway Foods Inc., a leading U.S. supplier of kefir and fermented probiotic products, announced the release of 10 new innovative flavors to its on-the-go 8-ounce line of organic kefir.
Lifeway is known for creating trends and recognizing consumers’ evolving tastes and needs, and these new flavor combinations represent a fresh offering in the dairy space, inspired by global flavor insights and market research, the company says. In addition to being lactose-free, the new Flavor Fusions line is loaded with high-quality bioavailable nutrients, like protein, calcium, and 12 live and active probiotic cultures, it notes.
The full lineup features the following flavors :
• Pink Dragon Fruit
• Passionfruit Lychee
• Hot Honey
• Guava Jackfruit
• Coconut Pineapple
• Pistachio Rose Vanilla
• Grapefruit Elderflower
• Wild Blueberry Lavender
• Taro Ube Latte
• Matcha Latte
“These new trendy Flavor Fusions offer something for everyone and bring excitement to the kefir category, which is best known as a leading source for gut health, ‘better for you,’ high-quality probiotics and bioavailable nutrients,” said Julie Smolyansky, president and CEO of Lifeway Foods, in a statement. “We’re thrilled to bring bold, innovative flavors in an on-the-go format that customers can make part of their busy lives.
“We drew inspiration from far and wide, from the coffee-house cult classic pink dragonfruit flavor to the hot honey blend that’s popular in pizzerias and beyond,” Smolyansky continues. “These new Lifeway Kefirs in trendy flavor profiles are perfect for convenience stores and college campuses as well as mass market grocery and club channels looking to stay ahead of trends exploding in hospitality and on social media.”
Lifeway’s new Flavor Fusion line is on shelves nationwide at select independent and specialty stores.
www.lifewaykefir.com
