Uncle Nearest Inc., the makers of Uncle Nearest Premium Whiskey, announced the arrival of Nearest Green Tennessee Whiskey.
The new release was crafted by four-time Master Blender of the Year and fifth-generation Green descendant, Victoria Eady Butler.
“Nearest Green Tennessee Whiskey captures the spirit of my great-great-grandfather, Nearest Green, while still upholding our pillars of excellence and unmatched quality,” Eady Butler said in a statement. “With this new brand, we’re not just expanding our offerings — we’re expanding the Uncle Nearest family, reaching new consumers who may not consider spending more than $50 on a bottle. Our goal is simple: To make Nearest Green a household name, bringing people together to honor our past while embracing the future of Tennessee Whiskey.”
As Nearest Green Tennessee Whiskey rolls out nationwide this fall, the brand will launch its newest guerilla marketing campaign: Nearest vs. Everybody Part II. Aiming to ignite excitement around the new release, the campaign will host a series of blind taste tests in bars across the country. Starting in Tennessee, Uncle Nearest team members will challenge patrons in bars to taste Nearest Green Tennessee Whiskey alongside the bar’s well bourbon — without knowing which is which, it says.
This competition draws inspiration from Jack Daniel, Nearest’s mentee, who in the late 1800s would walk into bars, place a silver dollar on the counter, and offer it to anyone willing to taste his whiskey against their usual pour, confident that none would surpass liquid made by his master distiller, Nearest Green, according to the company. There is one caveat to Nearest vs. Everybody Part II: Nearest Green Tennessee Whiskey will not compete against Jack — as it was in their lifetimes, Nearest and Jack won’t compete today, it says.
“The Nearest vs. Everybody Part II challenge is our way of inviting people to experience firsthand the legacy and craftsmanship of Nearest Green,” said Fawn Weaver, founder and CEO of Uncle Nearest Premium Whiskey, in a statement. “By going bottle to bottle blindly with the best in the market, we’re confident that Nearest Green Tennessee Whiskey will shine through, just as Nearest himself did over a century ago. This is a celebration of excellence and an open invitation for everyone to taste history in the making.”
The launch of Nearest Green Tennessee Whiskey follows the release of Fawn Weaver’s best-selling book “Love & Whiskey.” The book provides a deeper understanding of Nearest Green’s impact, recounting the true story of the master distiller and his mentee Jack Daniel, while also delving into the unprecedented rise of Uncle Nearest, the company notes.
To celebrate the launch of Nearest Green Tennessee Whiskey, Uncle Nearest is offering a special online promotion. Customers who order their bottles can email NGTW@unclenearest.com to enter a raffle for a chance to win one of 50 signed copies of Love & Whiskey. Entries must be submitted by 11:59 p.m. ET on Oct. 30.
Bottled at 84 proof, with an approachable price point of $29.99 a bottle, Nearest Green Tennessee Whiskey was created with inclusivity and versatility in mind — an everyday bourbon that bars and restaurants can confidently pour as their first choice for cocktails or when reaching for a bottle to satisfy any call for bourbon, the company says.
Nearest Green Tennessee Whiskey will begin rolling out to stores, bars and restaurants this October, starting with Uncle Nearest's home state of Tennessee, it notes.
www.unclenearest.com
