Colgate Optic White and the McBride Sisters Collection introduced the McBride Sisters Collection x Colgate Optic White Limited-Edition Set, designed to help everyone “Live Life to the Brightest” this red wine season.
This limited-edition set features the smooth and flavorful McBride Sisters Collection Red Blend, Central Coast 2020, a sleek compact mirror, and two next generation Colgate Optic White Overnight Whitening Pens — so consumers can enjoy a glass of red with the assurance that an even brighter smile is just around the corner.
“We’re thrilled to partner with the McBride Sisters Collection because we both understand how important a bright smile is to helping people feel great about themselves and show up with confidence,” said Diana Haussling, senior vice president and general manager of consumer experience and growth at Colgate-Palmolive North America, in a statement. “And this collaboration is all about that — embracing life, enjoying a glass of wine, and knowing brighter smiles are ahead.”
Robin McBride and Andréa McBride John, the founders of the McBride Sisters Collection and pioneering viticulture of the McBride Sisters themselves, grew up in the coastal winemaking regions of the Central Coast of California and New Zealand, to create wines for those that want to experience the very best. Their award-winning Red Blend features flavors of cherry, plum and vanilla, the company says.
“As business owners and wine lovers ourselves, we understand how confidence and a matching bright smile are essential to living life to its fullest,” said Andréa McBride John, CEO and co-founder at McBride Sisters Collection. “That’s why teaming up with Colgate Optic White was a perfect partnership — because we both believe in empowering people to enjoy life. We’re excited to present this limited edition set, which perfectly combines the best of both worlds: a gorgeous red blend and a brilliant smile.”
The McBride Sisters Collection x Colgate Optic White Limited-Edition Set Includes:
• 1 McBride Sisters Collection Red Wine Blend, Central Coast 2020 (750 ml)
• 2 Colgate Optic White Overnight Whitening Pens (0.08 ounce each)
• 1 compact mirror
The Colgate Optic White Overnight Whitening Pen features a next generation sleek, easy-to-use, new brush applicator for precision, making it easier than ever to apply. Powered by hydrogen peroxide, the formula provides visibly whiter teeth in just one week when used as directed.
The McBride Sisters Collection x Colgate Optic White Limited-Edition Set is available for purchase for $49.99, exclusively at McBrideSisters.com while supplies last.
