As the official spirits partner of Universal Pictures’ “WICKED,” in theaters Nov. 22, Absolut is toasting to the power of friendship and inclusivity by offering “WICKED” consumers mystifying cocktail recipes to conjure up magical moments at home, as well as experiences at theaters, bars/restaurants, liquor stores and more.
“Absolut’s partnership with ‘WICKED’ invites fans to mix it up with unexpected friendships and cocktails with the ultimate ‘WICKED’ entertaining experience, celebrating self-discovery and acceptance, core themes of our brand DNA,” said Reshma Dhati, senior brand director for Absolut, in a statement. “We hope to bring together friends to join in the excitement of the cultural phenomenon of ‘WICKED’ and the film’s enduring lesson about the power of inclusion.”
The WICKED Cocktails Straight from Oz cocktail kit includes everything needed to mix up enchanting cocktails at home with friends new and old. Recipes include the Absolut Kahlúa x Ozspresso Martini, Absolut x Ozmopolitan, Malibu x Popular Pink Punch, Skrewball x Thrillifying Nutty Elixir, as well as Absolut x Wickedly Dirty Martini ― a specialty green cocktail inspired by Absolut partner and “WICKED” enthusiast Evan Ross Katz.
Additionally, each kit will include a Fandango code that can be redeemed toward the purchase of a movie ticket to see ‘WICKED’ in theaters and one consumer will have the chance to win a trip to the “WICKED” premiere in Los Angeles for two, along with airfare and two-night hotel accommodations. The worldwide premiere of “WICKED” will be in early November, featuring custom activations and bar from Pernod Ricard. Starting today, cocktail kits will be available for purchase on CocktailCourier for a suggested retail price of $155.99 and consumers can share an image of their favorite “WICKED” cocktail creation for a chance to win, no purchase necessary.
“If you know me, you know I’m a huge ‘WICKED’ fan who genuinely loves to bring people together,” said Katz, writer, podcast host and cultural commentator. “So of course I love to host dinner parties where we enjoy great food, cocktails and celebrate pop culture by creating a space where everyone can just be themselves. My drink of choice is a Dirty Vodka Martini, so it’s been so fun partnering with Absolut to create a special WICKED-themed green twist on my go-to martini with edible green glitter. It’s part of the kit and will be at my next dinner party so don't be shy and give the Absolut Wickedly Dirty Martini a try.”
Through these cocktails, Absolut and the Pernod Ricard portfolio are helping 21 and older consumers immerse themselves in the magical world of “WICKED.” Before the show, fans can transform their homes into a pink and green kaleidoscope of color with the WICKED-themed cocktails. At theaters, there will be limited-edition cocktails offered.
