Treasury Wine Estates (TWE), Melbourne, Australia, announced the launch of its new line of premium wines, Drop of Sunshine, in partnership with Candle Media’s Hello Sunshine, a multi-channel media company founded by Reese Witherspoon that puts women at the center of every story it creates, celebrates and discovers.
Inspired by Hello Sunshine’s mission to shine a light on where women are now and empower them to chart a new path forward, Drop of Sunshine is a toast to women, our connections, and the stories that bring us together.
Drop of Sunshine will debut at Hello Sunshine’s second annual Shine Away event in Los Angeles this weekend, on Oct. 5. Drop of Sunshine will be available only at select restaurants and resorts and at dropofsunshine.com, with nationwide availability starting February 2025.
Sarah Harden, CEO of both Hello Sunshine and Candle Studios, Candle’s premium live action unit, stated: “We partnered with Treasury Wine Estates’ award-winning winemakers and global team to create a wine that brings women together so they can share their stories and create meaningful connections. Drop of Sunshine is the result of a true collaboration, created with care to inspire bright moments of celebration and togetherness.”
Through year-long partnerships with the storytellers and change-makers behind The Home Edit, Reese’s Book Club (RBC), The Hello Sunshine Collective, The Bright Side, and many beloved film, TV, and music projects, Drop of Sunshine will have the support to celebrate and inspire women, the company says.
Sarah Bakx, President of the Bold Brands business unit of Treasury Americas, a division of TWE, added: “We are honored to work alongside Hello Sunshine who elevates women’s voices and ensures our stories are heard. Wine is all about connection and is a fantastic platform for sharing special moments and storytelling. Our female-led Drop of Sunshine team collaborated with Hello Sunshine to create a line of engaging and vibrant wines that tell a story about the journeys that shape who we are and celebrate the drops of joy we feel along the way.”
After recognizing an opportunity for an authentic, female-focused wine brand, the women-led TWE team found the ultimate partner in Hello Sunshine. Drop of Sunshine launches with three offerings: a California Brut Sparkling Rosé ($25), Central Coast Chardonnay ($20), and Central Coast Red Blend ($25). Stylistically, Drop of Sunshine wines were crafted to be approachable, balanced, and versatile wines that let moments of connection shine with or without food. All Drop of Sunshine wines are packaged in chic, elegant, and minimalistic glass bottles and designed sustainably with screw caps on still wines and no foil on sparkling.
Superconnector Studios, a strategic business consultancy focused on connecting stakeholders in brand entertainment, facilitated the partnership between TWE and Hello Sunshine. Drop of Sunshine’s line of lifestyle wines is a product of gathered data from test groups to understand what women truly want to see, drink and enjoy through their wines, the company says.
