Deko Cocktails, a new line of ready-to-serve cocktails, announced its official U.S. launch in more than 40 initial states.

Deko Cocktails aims to redefine the market by elevating the home drinking experience with its ultra-premium, ready-to-sip cocktails, it says. 

Each Deko Cocktail — Firefly, Bee Knees and Gold Rush — blend high-quality spirits like hand-macerated cucumber vodka and barrel aged bourbon whiskey with unique botanicals and all-natural ingredients such as yuzu, elderflower and English lavender, the company notes.

“We couldn’t be more excited to unveil Deko to the world — this has been a project in the making for quite some time and we believe we offer consumers a new spin outside of traditional canned cocktails,” said Michael Handman, vice president and general manager at Deko Cocktails, in a statement. “The time is now for the ready-to-pour sector and we have no doubt that we’ll become a leader in the space in the year to come as a result of the liquid at-hand, the team on-board and the clear vision we have for the business in 2024 and beyond.”

Deko’s go-to-market strategy involves launching in key states, including California, Florida, New York, and New Jersey, through Park Street Importers, it notes. Deko Cocktails also are available in Massachusetts via Craft Massachusetts, part of the Sheehan Family Companies, and in Illinois through LibDib.

Packaged in 375-ml bottles, Deko Cocktails also can be purchased at select Total Wine & More stores, as well as direct-to-consumer by visiting the company’s website.

www.dekococktails.com