Just in time for football season, Diageo introduced Crown Royal Whisky Sour Cocktail with Black Cherry as the latest addition to its line of ready-to-serve cocktails, The Cocktail Collection.
Crafted with blended Canadian whisky, lemon juice and other natural flavors, Crown Royal Whisky Sour Cocktail with Black Cherry offers a balanced Whisky Sour with a delightful hint of sweet black cherry, the company says. This seventh offering complements the Collection’s lineup of cocktails including the Ketel One Espresso Martini and Tanqueray Negroni, designed to bring the expertise of a skilled bartender to any host, from a spirited tailgate or a cozy home watch party, it notes.
“This product line addresses the problem of people being intimidated to make cocktails head-on — especially when they’re hosting for special occasions such as Sunday football or dinner parties,” said Nikhil Shah, brand director at Diageo, in a statement. “We’ve always aimed to allow people more time with their guests versus being stuck mixing up drinks for the entire gathering. With each of our offerings, all you have to do is open, pour and serve your way to a delicious, high-quality cocktail.”
Celebrating both the loyal Crown Royal fan base and the surging interest in the NFL — largely driven by the influence of wives and girlfriends (WAGs) — The Cocktail Collection will partner with several of football’s leading ladies, starting with Sydney Warner, wife of San Francisco 49ers’ Fred Warner, it says. Additional WAGs will be announced throughout the season, bringing more excitement and dynamic personality to the collaboration as it unfolds, the company notes.
“Game days are our time to raise a glass, support our favorite teams and enjoy every moment,” Warner said in a statement. “Cocktails are a must-have for our celebrations, and The Cocktail Collection makes it so easy to serve up something impressive and delicious. Whether we’re at the stadium or hosting at home, the Crown Royal Whisky Sour Cocktail with Black Cherry adds that perfect touch of flavor and fun to our game-day traditions.”
The 20% ABV Crown Royal Whisky Sour with Black Cherry now can be purchased nationwide, available in a 350-ml bottle for a suggested retail price (SRP) of $13.99, as well as and 750-ml bottle for an SRP of $25.99 — each bottle serves four or eight cocktails, respectively, it notes.
www.thecocktailcollection.com
