The Austin, Texas-based prebiotic soda brand poppi has partnered with rapper and singer Post Malone. The artist recently made a lifestyle change by giving up traditional soda, but poppi says he has found the perfect match in its soda.
“The partnership was so authentic for both poppi and Post, and we could not be more excited,” said Allison Ellsworth, co-founder and chief brand officer at poppi, in a statement. “We’re on a mission to revolutionize soda for the next generation, and who better to help us usher that message than global superstar Post Malone, who has such an impactful, personal story to share.”
To commemorate the partnership, poppi is debuting a custom 12-ounce can of Wild Berry poppi, the “Sunflower” singer’s favorite flavor, exclusively at Kroger. The can, labeled “Posty’s Soda,” tells the story of Post Malone quitting soda until he found poppi, “with a classic Post aesthetic and nod to Texas, where both he and poppi are from,” the company adds.
“I’m excited to partner with Allison, Stephen and the entire poppi team to bring the future of soda to everyone,” Post Malone said in a statement.
Additionally, Kroger customers can enter to win one of five sets of tickets to an upcoming Post Malone concert through Oct. 15.