Jones Soda Co., Seattle, has captured the essence of the favorite campfire dessert with its new limited-edition Jones S’mores Soda. The S’mores Soda is the latest in a series of Jones SPECIAL RELEASE beverages that showcase the company’s unique soda flavors.
Combining the taste of melted chocolate, gooey marshmallows and crisp graham crackers, Jones S’mores Soda evokes the toasty treat traditionally assembled around a fire pit, the company says. Available for a limited time at Kroger and other U.S. grocery chains, the carbonated soft drink is packaged in single bottles and available for purchase in four-packs, and in 12- and 24-packs at JonesSoda.com.
The new soda joins a lineup of Jones Special Releases that have been introduced periodically since 2020. The most recent additions include Key Lime Pie, Hatch Chile & Lime, Orange Chocolate and Nuka Cola Victory, a major Q2 2024 sales driver inspired by Bethesda Game Studios’ Fallout video game series and the related Kilter Films series airing on Prime Video.
“Our Special Release program not only reinforces our reputation for creating novel craft soda flavors but also serves as a kind of focus group for testing new products,” said David Knight, CEO of Jones Soda, in a statement. “Pineapple Cream began as a Special Release in 2021, for example, and it’s now part of our mainline soda portfolio. S’mores is our fifth Special Release soda in 18 months, and it’s already flying off the shelves.”
Other recent product introductions driving company growth include Jones Minis, 7.5-ounce cans of four favorite Jones flavors: Jones+, featuring popular Jones flavors with added caffeine; and Spiked Jones, hard craft soda uniquely combining six of Jones’ pure cane sugar soda flavors with hard ciders, the company notes. Jones Craft Cola and Jones Craft Zero Cola, which launched at Richmond Raceway Sept. 7, brings the brand into the zero sugar cola space for the first time.
Jones also is seeing rapid growth in its crossover Mary Jones cannabis brand in legal cannabis markets as well as in the HD9 space entered earlier this year, the company says.
