This fall, Dead Heads and wine lovers across the country can enjoy three new limited-release wine offerings from Gnarly Head wines and the Grateful Dead as part of the duo’s third annual partnership.
Available nationwide will be three limited-edition vintages: a gnarly Old Vine Zinfandel, a Cabernet Sauvignon and, for the first time within the collection, a Chardonnay. The Limited-Edition Gnarly Head x Grateful Dead wines are packaged in eye-catching bottles that rock two of the band’s most beloved icons in shimmering holographic labels, the company says.
As the first white wine in the collection, the Limited-Edition Gnarly Head x Grateful Dead Chardonnay features an adaptation of the Grateful Dead's symbolic “Steal Your Face” logo with an iridescent hologram skull that pops on the wine's front label. The Limited-Edition Gnarly Head x Grateful Dead Cabernet Sauvignon label also showcases the same design in a dark, brooding bottle.
The Limited-Edition Gnarly Head x Grateful Dead Old Vine Zinfandel highlights the band’s familiar kinetic skull and roses figure, which emerges from the trunk of a gnarled, ancient vine. Paying homage to the artwork on the Grateful Dead’s 1971 album, the holographic skull head shimmers under the iconic halo of roses.
“Gnarly Head's partnership with the Grateful Dead has been a huge hit with consumers and last year’s Limited-Edition wines sold out nationwide,” said Andrew Blok, portfolio director for Delicato Family Wines, producer of Gnarly Head wines, in a statement. “We received incredible consumer and retailer excitement around the wine’s previous interactive glow-under-blacklight labels, so we’re excited to build upon the brand's terrific momentum with the introduction of a Chardonnay and new eye-catching holographic labels that we think fans will love.”
Grateful Dead archivist and legacy manager, David Lemieux, added: “Those who love the Grateful Dead love and appreciate a unique experience and, like the sound of the Dead, Gnarly Head wines offer a distinct wine experience with its high-quality, California-grown varietals. We hope the third release of this fantastic Limited-Edition collection continues to give wine and music fans a unique sipping experience.”
Gnarly Head's Limited-Edition Old Vine Zinfandel, Cabernet Sauvignon and Chardonnay are available nationwide at a suggested retail price of $12.
