Mike’s Hard Lemonade, Lamorne Morris reward consumers

Partnership to host pop-up event, rewarding a hard day’s work, in any job

(Image courtesy of Mike's Hard Lemonade)

Chicago-based Mike’s Hard Lemonade Co. is partnering with actor Lamorne Morris to host an interactive pop-up event: Mike’s Jobstacle Course. This immersive experience will prove that every job has its hard days. And a hard day deserves a refreshing-tasting Mike’s Hard Lemonade, the company says.

“Mike's is about celebrating the hard work and dedication of consumers who give their all every day, and they deserve to be rewarded,” said Kevin Brady, vice president of marketing for Mike’s Hard Lemonade, in a statement. “At Mike’s, we understand the value of hard work, whether it’s crafting the perfect blend of three kinds of lemons for our original hard lemonade or the daily grind that so many face. As Labor Day approaches, we want to honor that effort the best way we know how: because a hard day deserves a refreshing-tasting Mike’s Hard Lemonade.”

Morris added: “I have quite the resume. I’ve worked a lot of different jobs throughout my career from a restaurant server to a big-box retailer clerk to a video rental store employee, and even as a telemarketer before becoming an actor. I can tell you from personal experience, all jobs can be surprisingly hard in different ways; and what better reward after a hard day than an ice-cold Mike’s Hard Lemonade.”

The Mike’s Jobstacle Course follows the brand’s Hard Days Deserve a Hard Lemonade campaign that launched this past May around Mike’s 25th anniversary.

On Aug. 20 in New York City, the Mike’s Jobstacle Course is giving consumers the opportunity to experience what different “easy” jobs might be like.

Think reporting the weather looks pretty chill? Try your hand at being a weatherperson. Think you’ve got the right stuff to be a bookseller? Try organizing the stacks yourself. Does “candy taste-tester” sound like a sweet gig? See if you’ve got the stomach for a job as a food taster, the company says. Participants aged 21 and older can experience these deceptively challenging “easy” jobs, proving that every job has its own laughably hard moments, it adds.

Those brave enough to complete the Mike’s Jobstacle Course will be rewarded for their “hard day” with light bites, Mike’s Hard Days Rewards and swag items and, of course, Mike’s Hard Lemonade. The Mike’s Jobstacle Course will be located at 477 Broadway from 2-8 p.m. ET.