Fanta, a brand of The Coca-Cola Co., Atlanta, and Warner Bros. Pictures announced a global partnership ahead of the release of the highly anticipated movie “Beetlejuice Beetlejuice” — debuting in cinemas on Sept. 6.
Manifesting the spirit of the mischievous demon, Fanta and Warner Bros. Pictures are coming together to bring a taste of the afterlife to consumers across the globe, the companies say.
Fanta is summoning Beetlejuice with his own limited-edition Fanta Beetlejuice flavor, with the packaging showcasing the titular character himself, played by Michael Keaton. The new product offers a unique flavor expression and the iconic black-and-white striped design associated with Beetlejuice, available for a limited time.
Additionally, the full Fanta flavor range will receive limited time makeovers featuring the Beetlejuice Beetlejuice characters including Orange, Astrid (played by Jenna Ortega); Strawberry, Lydia Deetz (played by Winona Ryder); Pineapple, Delia Deetz (played by Catherine O’Hara); Grape, Delores (played by Monica Bellucci), Lemon, Wolf Jackson (played by Willem Dafoe); and Strawberry Kiwi, Bob (the Shrinker).
The products feature a QR code that can be scanned for access to exclusive physical and digital experiences, including the chance to win tickets to catch the new movie “Beetlejuice Beetlejuice” in cinemas. The limited-edition Fanta Beetlejuice products also will grant access to a range of experiences, accessible by scanning the QR code and downloading the Coca-Cola App or arriving at the OneXP page, opening a world of activity, with further announcements on these exciting experiences due to be revealed soon, the company says.
“We’re excited for fans to try out our special new Fanta limited edition flavor — an unmissable extension of the Fanta range,” said Ibrahim Salim Khan, vice president of global category strategy for Fanta at The Coca-Cola Co., in a statement. “There’s more to come with this iconic partnership, so keep an eye out for a series of Beetlejuice-themed experiences that will be rolled out throughout September and October, so you can get up close and personal with the film of the season.”
Dana Nussbaum, executive vice president of worldwide marketing at Warner Bros. Pictures, added: “We are so thrilled to be bringing the wildly imaginative and ghoulishly creative ‘Beetlejuice Beetlejuice’ to theaters this September and are proud to partner with Fanta on this character's long-awaited return to the big screen. Fanta is a brilliant collaborator and has delivered a truly inventive spin on their product with a limited-edition lineup that pairs perfectly with visionary filmmaker Tim Burton's iconic creation.”
The Fanta Beetlejuice Beetlejuice range is available beginning Aug. 12 in more than 50 markets across the globe.
