Waterloo Sparkling Water, Austin, Texas, announced three new flavors with the launch of its All Day Rosé, Pi-Ño Colada and Mojito Mocktail Sparkling Waters.
To celebrate the release of these sparkling waters packed with summer flavor, Waterloo has partnered with Guy Fieri, chef, restaurateur, best-selling cookbook author, Emmy Award-winning TV personality, and Mayor of Flavortown.
“Waterloo Sparkling Water and I have a lot in common — we're all about goin' big on flavor," Fieri said in a statement. "Waterloo's All Day Rosé, Pi-Ño Colada, and Mojito Mocktail Sparkling Waters are crisp and clean but with that big flavor I'm always lookin' for. So, grab a cold can of these new limited-time sparkling waters and let's kick off summer right.”
Kathy Maurella, chief marketing officer at Waterloo Sparkling Water, added: “We are thrilled to partner with Guy Fieri to celebrate the launch of our three incredible new sparkling waters — no one knows flavor like the Mayor of Flavortown. Our All Day Rosé, Pi-No Colada and Mojito Mocktail are masterful demonstrations of flavor artistry that continue to differentiate us in this category. We look forward to bringing new fans into the brand and exciting our loyalists. It's all the summer fun and flavor, without the alcohol.”
For its new All Day Rosé, Waterloo Sparkling Water ventured into uncharted territory to develop a first-of-its-kind sparkling water that rivals the finest bottles of sparkling rosé wine —without the alcohol, it says. Waterloo's All Day Rosé Sparkling Water features a vibrant red-fruit profile with citrus nuances and leans dry with just-right sweetness notes, it adds.
The brand enlisted esteemed sommelier Anthony Washington, with more than 25 years of restaurant experience and knowledge of the wine industry, as an advisor throughout the development process. After 200 iterations, Waterloo flavor artists had achieved an especially refreshing non-alcohol Rosé sparkling water to be enjoyed all day long, the company says.
“I couldn't be more pleased with Waterloo's All Day Rosé,” Washington added. “After many hours of tastings to help Waterloo's Innovation team isolate the unique flavors of a complex sparkling Rosé wine, they replicated them masterfully — without the alcohol. They layered aromas and flavors to deliver a non-alcoholic sparkling Rosé experience that is truly special — and innovative to the category. It was my pleasure to work with the team on this project.”
Drawing inspiration from the iconic beachside classic, Waterloo's Pi-Ño Colada Sparkling Water is crafted with a fusion of luscious pineapple, toasted coconut and dark rum notes — this alcohol-free sparkling water transports consumers to a beach getaway, every day, the company says. Meanwhile, for Waterloo's Mojito Mocktail Sparkling Water the brand's flavor artists balanced fresh muddled mint and zesty lime flavors with notes of earthy rum and just-right sweetness, delivering an ultra-refreshing mocktail to enjoy poolside or anywhere under the summer sun, it notes.
Waterloo's All Day Rosé, Pi-Ño Colada and Mojito Mocktail Sparkling Waters can be enjoyed straight from a chilled can, and are available for a limited time only this summer. These limited-time-only flavors have begun rolling onto shelves nationwide at Whole Foods, Target, Amazon, Walmart.com, HEB, Central Market, select Costco divisions, select Albertsons Safeway divisions, (including Jewel), Food Lion, Hy-Vee, Natural Grocers, GoPuff and more.
