POWERADE announced the addition of two new flavors to its sports drink portfolio: Island Burst and Strawberry Smash Zero.
The new flavor launch is the brand’s latest innovation since last year, when POWERADE announced an all-new formula, as well as new look packaging, the company notes.
The new, great-tasting formula now comes with 50% more electrolytes versus competitors, according to the company. It also includes vitamins C and B12 — both of which are new to the POWERADE formula, it says.
Packaged in 28-ounce bottles, both POWERADE Island Burst and Strawberry Smash Zero now are available to purchase in-stores nationwide and online.
www.powerade.com
