Caribe Juice’s WTRMLN ADE June 25, 2024 Caribe Juice, makers of WTRMLN WTR, announced the launch of WTRMLN ADE, a clean cold-pressed ultra-hydrating lemonade that harnesses the superpower of real watermelon.Read More
Earthy Andy Hawaiian Hydration June 19, 2024 NBPure, in partnership with influencer, bestselling author and mom Andrea Hannemann, announced the launch of Earthy Andy Hawaiian Hydration.Read More
BEAM be amazing Greens On The Go June 13, 2024 BEAM be amazing, a leading health and wellness brand, unveiled: Greens On The Go.Read More
Local Weather Wildberry May 15, 2024 Local Weather announced the launch of its newest flavor: Wildberry.Read More
POWERADE Island Burst and Strawberry Smash Zero May 3, 2024 POWERADE announced the addition of two new flavors to its sports drink portfolio: Island Burst and Strawberry Smash Zero.Read More
BIOLYTE powder packs April 23, 2024 BIOLYTE announced the launch of its first-ever powder packets. Read More
Mood by Boochcraft March 29, 2024 Boochcraft, an organic hard kombucha company, announced the launch of Mood by Boochcraft, a new line of non-alcohol functional tonics.Read More
POSSIBLE Whole Food Electrolyte February 22, 2024 POSSIBLE, a leader in innovative health solutions, announced the release of its newest product: Whole Food Electrolyte powder. Read More
GHOST unveils new ready-to-drink hydration beverage GHOST HYDRATION launches with 4 flavors Staff Beverage Industry January 29, 2024 Chicago-based GHOST, a lifestyle brand of sports nutrition products, energy drinks and dietary supplements, introduced its-first-ever authentically licensed ready-to-drink (RTD) hydration beverage.Read More
BODYARMOR ZERO SUGAR January 29, 2024 BODYARMOR unveiled BODYARMOR ZERO SUGAR, the brand’s first zero sugar sports drink.Read More