Just in time for summer, spirits-based iced tea and lemonade ready-to-drink (RTD) brand Surfside is launching new flavor innovations.
The Philadelphia-based brand unveiled five new flavors: Raspberry Lemonade, Strawberry Lemonade, Black Cherry Lemonade, Raspberry Iced Tea and Green Tea. The fruit-forward innovations, along with a new Lemonade Variety 8-Pack, serve as the next step for the independently-owned brand to further its rise in popularity, the company says.
“This is an incredibly exciting time for us, as our mission from day one has been to build Surfside into a true national brand,” said Surfside CEO Clement Pappas, in a statement. “The addition of the three new lemonade flavors, two new iced teas and the Lemonade Variety 8-Pack were highly requested by our fans and is our way of showing love and appreciation for those who have helped us get here. We look forward to taking Surfside across the country and introducing to more new fans this upcoming summer season.”
The Surfside portfolio includes the classic Iced Tea, Peach Tea, Half and Half and Lemonade. The RTDs are made with premium vodka, real tea, while containing 100 calories, 2 grams of sugar and zero bubbles.
“We take enormous pride in crafting the best-tasting ready-to-drink products in the industry,” said Surfside President Matt Quigley, in a statement. “All of our Surfside Iced Tea and Lemonade flavors have been developed in-house with our team, from the formulation to the branding and packaging. Everything fun about the summer is even better with a Surfside in hand.”
Surfside has expanded its distribution from just seven states in the beginning of 2023 to 48 states.
Along with the national expansion, the brand is the official RTD Vodka Iced Tea and Vodka Lemonade of Minor League Baseball. The partnership evolved from the brand becoming the No. 1 selling spirits brand with the Philadelphia Phillies last year.
Additional Major League Baseball (MLB) partnerships have kicked off this season with the Atlanta Braves, Baltimore Orioles, Cleveland Guardians and the Pittsburgh Pirates.
The brand’s entire portfolio is available direct-to-consumer (DTC) in Pennsylvania and in-stores across the United States. The line is priced with a suggested retail price of $9.99 for a four-pack of cans and at $19.99 for the Variety 8-Pack.
