On The Rocks Premium Cocktails unveiled its latest addition: the Blue Hawaiian, a vibrant tropical cocktail, marking the first of its limited-time offerings in 2024.

On The Rocks maintains its legacy of revitalizing classic cocktails with a modern twist, all conveniently available in a ready-to-drink format — and the Blue Hawaiian is no exception, it says. 

This cocktail blends premium Cruzan Rum and zesty orange notes of Blue Curacao with the flavors of toasted coconut, juicy pineapple, and a hint of paradise for a harmoniously balanced cocktail, the company says. Ideal for the approaching warmer months, simply pour over ice and enjoy, garnish with a slice of pineapple or a speared cherry for an extra tropical touch, it notes.

“We know that summer is about getting out and creating those vacation vibes, and our new limited edition Blue Hawaiian cocktail is a great fit,” said Krista Kiisk, marketing director of On The Rocks at Beam Suntory, in a statement. “With every On The Rocks cocktail — expertly created by a bartender — you can bring a delicious, perfectly balanced tropical taste that's not too sweet, anywhere you go.”

Packaged in a 375-ml bottle, the 20% ABV Blue Hawaiian now is available to purchase nationwide just in time for summer for a limited time, while supplies last.

www.ontherockscocktails.com