Truly Hard Seltzer announced the launch of its newest spirits-based seltzer: Truly Tequila Soda.
Made with real fruit juice, crisp sparkling water and premium tequila Blanco, Truly Tequila Soda brings a fresh twist to the rapidly growing tequila and ready-to-drink spaces, the company says.
Following its regional rollout in 2023, Truly Tequila Soda is rolling out nationwide in four flavors: Lime, Grapefruit, Watermelon and Pineapple Guava.
“As an original innovator in the hard seltzer space, we’re constantly looking to delight our drinkers in new ways,” said Matt Withington, senior director of marketing for Truly Hard Seltzer in a statement. “Last year, lucky test markets received a first taste of Truly Tequila Soda and we’re thrilled to share it with drinkers everywhere and invite them to take a ‘tequilacation’ with every sip.”
Packaged sleek 12-ounce slim cans, Truly Tequila Soda now is available in an eight-pack variety of all four flavors for a suggested retail price (SRP) of $17.99-$19.99, plus four-packs of Lime and Pineapple Guava single flavors with an SRP of $9.99-$11.99.
www.trulyhardseltzer.com
