Prebiotic soda brand poppi announced its newest flavor, Wild Berry. A juicy, mixed berry mashup of flavors, Wild Berry contains 30 calories and 5 grams of sugar in each can.
Wild Berry will be poppi’s first product on 7-Eleven Inc. shelves and the brand’s first-ever 16-ounce can. poppi also released 16-ounce versions of best-selling flavors, Strawberry Lemon and Orange, to accompany Wild Berry at participating 7-Eleven, Speedway and Stripes stores across the country.
“At poppi, we’re defining what a modern soda is, and we developed this incredibly delicious Wild Berry variety to meet the consumer need for a fruity, sweet, and refreshing soda,” said Allison Ellsworth, founder and chief brand officer of poppi, in a statement. “We are excited to partner with 7-Eleven to help us expand the reach of our brand and have already seen tremendous response from our community who is excited to be able to grab a poppi anytime at one of the more than 13,000 locations nationwide.”
poppi officially unveiled their first 16-ounce flavor in January with Wild Berry at its Los Angeles pop-up “poppi mart,” a future-forward and “poppi-fied” convenience store experience, kicking off the brand’s new 360 degree marketing campaign, The Future of Soda.
The viral pop-up debuted a futuristic blue, purple, and chrome color scheme, a departure from the brand’s signature poppi pink, and showcased new taglines including “Drink Soda, Not Water” and “The Future Served Fresh, Daily.”
The campaign also included out-of-home wild postings, social content, and custom limited-edition merch. This all led up to poppi’s first 60-second national TV commercial, airing during the Super Bowl and other major telecasts, highlighting poppi’s extensive portfolio of mouthwatering flavors and better-for-you ingredients.
poppi also is available on the 7NOW Delivery app throughout the U.S.