Essentia Water is taking hydration to the next level with all-new Essentia Hydroboost, the brand’s first-ever flavored and functional water innovation designed to keep consumers hydrated while pursuing their goals, it says.
Each bottle contains Hydrolytes, a blend of B-complex vitamins as well as 400 mg of electrolytes. Hydroboost is available in three flavors: Lemon Lime, Peach Mango and Raspberry Pomegranate.
“Essentia Hydroboost expands the Essentia Water portfolio to deliver more Supercharged Hydration than ever before,” said Zola Kane, head of marketing at Essentia Water, in a statement. “As our lives get busier and busier, hydration becomes even more important. Essentia Hydroboost, created without excessive ingredients and complicated claims, makes it easier for people to choose a water that is not only delicious, but provides a boost of hydration when they need it most.”
Essentia is celebrating the launch of Hydroboost with long-time partner and multi-platinum artist Tate McRae. Together, Essentia and McRae are giving fans a chance to win a meet-and-greet with the singer, songwriter, dancer, plus two tickets to the first U.S. stop on her tour and a year’s supply of Hydroboost. To enter, consumers can visit HydroboostExperience.EssentiaWater.com. No purchase is necessary and the sweepstakes ends at 11:59 p.m. ET on April 26.
“Performing live is a lot of fun, but it requires stamina, resilience, and staying hydrated,” McRae stated. “Essentia has always been my go-to water of choice so I’m excited to add Essentia Hydroboost to my routine for that extra boost during my upcoming world tour.”
Essentia Hydroboost will be the focus of the brand’s upcoming campaign, Hold my Hydroboost, launching May 2024. The campaign, created by Essentia’s lead creative agency Droga5, will feature McRae as well as Essentia partners including basketball star Jimmy Butler and boxer Javon “Wanna” Walton fueling their goals with Hydroboost.
Essentia Hydroboost will be available at retailers nationwide starting this month for a suggested retail price of $1.99 for a 15.2-fluid ounce bottle and $21.48 for a 12-pack of 15.2-fluid ounce bottles.
