Chlorophyll Water launched new bottles made from 100% recycled plastic (rPET) with CleanFlake label technology in the Hot Products section of Natural Products Expo West.

“As a brand, Chlorophyll Water is committed to sustainability and technology, which can improve the impact that packaging has on our environment,” explained founder Matt Levine, in a statement. “In utilizing bottles made from 100% recycled plastic, our intention is to make a truly meaningful and lasting environmental impact ― addressing the plastic waste challenge, minimizing our use of virgin, fossil-fuel based packaging.”

These 100% rPET bottles are crafted from food-grade recycled polyethylene terephthalate (PET). The plastic is recycled as per the technologies approved by the U.S. FDA and European Food Safety Authority (EFSA) for food-grade recycled material and repurposed into new PET bottles, reducing the need for virgin plastic for producing PET bottles.

The transition to rPET not only reduces plastic waste, but also can reduce CO2 emissions in the process, with some studies showing that rPET can result in up to a 79% reduction in carbon emissions when compared to new material, the company says.

To accompany their bottle made from 100% recycled plastic, Chlorophyll Water selected Avery Dennison’s CleanFlake technology as their label to help improve the yield of high-quality, food grade PET in the recycling process, it notes. CleanFlake technology is built on a water-based adhesive technology that separates cleanly from PET during the caustic wash stage of the recycling process. No adhesive residue remains on the plastic, meaning it can be processed into clean, high quality, recycled PET flakes. CleanFlake technology ensures that Chlorophyll Water’s labels cleanly separate during the recycling process increasing the yields of pure PET flakes.

Beyond the packaging, Chlorophyll Water recently received the honor of Clean Label Project Certification with independent, third-party testing of more than 90-plus potential industrial environmental contaminants, demonstrates their meticulous purification process, commitment to quality ingredients and mountain spring water source protected by nature, the company says.

“Consumers are increasingly concerned about the beverages they put into their bodies and the food they provide for themselves and their families,” said Jaclyn Bowen MPH, MS food safety and quality systems engineer and executive director of Clean Label Project. “Being Clean Label Project’s first bottled water in the United States to receive certification demonstrates Chlorophyll Water’s commitment to ingredient quality and their purification standards.”

The Clean Label Project is a national nonprofit with the mission to bring truth and transparency to consumer product labeling and consumer product safety issues, it says.