Coinciding with Paramount Pictures’ “Sonic the Hedgehog 3” film, Jones Soda released a limited-edition line of sodas with labels featuring Sonic, Knuckles, Tails and their adversary Shadow.
J. Lohr Vineyards & Wines announced a new brand identity and packaging of its alcohol-removed wine brand ARIEL Vineyards. The refreshed packaging will roll out in the first quarter of 2025.
With Halloween lurking, Bacardí has reimagined its limited-edition bottle. Bacardí’s newest limited-edition mummified Halloween bottle features a mysterious glow-in-the-dark design.
Sparkling Ice is rolling out all new packaging labels on its iconic bottles. The refreshed label prominently positions a bold, clean, and more modern-looking Sparkling Ice logo above the familiar fruit-filled ice cube.
Chlorophyll Water launched new bottles made from 100% recycled plastic (rPET) with CleanFlake label technology in the Hot Products section of Natural Products Expo West.
2 Towns Ciderhouse announced its collaboration with Silver Moon Brewing in the 10th annual F* Cancer campaign. Consumers now have the opportunity to have the name of their honored loved one printed directly on the can or packaging of a 2 Towns Cider, Silver Moon IPA, or CRUX beverage with a minimum donation of $30.
Riboli Family Wines announced a brand refresh and relaunch for its Opaque Wines portfolio. Opaque Wines redesigned its label and website with the release of Earth Elements series.
The eye-catching design of shrink and stretch labels make them desirable to beverage-makers, but experts add that sustainability is playing a greater role in the future of this market.
