With Halloween lurking, Bacardí has reimagined its limited-edition bottle. Bacardí’s newest limited-edition mummified Halloween bottle features a mysterious glow-in-the-dark design.

Videojet Technologies launched the new Videojet 9560 PL pallet labeling system.

Sparkling Ice is rolling out all new packaging labels on its iconic bottles. The refreshed label prominently positions a bold, clean, and more modern-looking Sparkling Ice logo above the familiar fruit-filled ice cube. 

Chlorophyll Water launched new bottles made from 100% recycled plastic (rPET) with CleanFlake label technology in the Hot Products section of Natural Products Expo West.

2 Towns Ciderhouse announced its collaboration with Silver Moon Brewing in the 10th annual F* Cancer campaign. Consumers now have the opportunity to have the name of their honored loved one printed directly on the can or packaging of a 2 Towns Cider, Silver Moon IPA, or CRUX beverage with a minimum donation of $30.

Riboli Family Wines announced a brand refresh and relaunch for its Opaque Wines portfolio. Opaque Wines redesigned its label and website with the release of Earth Elements series.

The eye-catching design of shrink and stretch labels make them desirable to beverage-makers, but experts add that sustainability is playing a greater role in the future of this market.

Oak Ridge Winery officially unveils a new identity for its estate-grown wine brand, Old Soul. The rebrand celebrates the tapestry of its vineyards, blending past traditions with aspirations for Old Soul’s next chapter, the company says.

Jones Soda Co., Seattle, announced a groundbreaking advancement in its augmented reality (AR) program with a proprietary new platform developed for Jones by Clio Award-winning creative agency August Allen. The new innovation expands on Jones’ legacy featuring fans on their labels, bringing video storytelling into a mobile first AR experience.

Bizzy Cold Brew, maker of the 18-hour, slow-brewed cold brew available in ready-to-drink bottles, grounds and eco-friendly brew bags, unveiled new branding. The refreshed look comes with a new logo and bottle and was updated to better represent the product and brand’s ethos, including dedication to quality, transparency, sustainability and high caffeine content, it says.