2 Towns Ciderhouse announced its collaboration with Silver Moon Brewing in the 10th annual F* Cancer campaign, a collective effort to raise funds for the fight against cancer and pay tribute to survivors, fighters, and those we’ve lost. This joint initiative allows individuals to make donations to celebrate the well-being of a loved one who has battled cancer or honor the memory of those who bravely fought against it.
“In the 10th year of our F* Cancer campaign, we are delighted to welcome 2 Towns Ciderhouse to this powerful initiative,” said James Watts, co-owner of Silver Moon Brewing, in a statement. “Together, we aim to celebrate the resilience of survivors and support the fight against cancer.”
The 2024 F* Cancer personalized label submission process now is underway.
This is an exciting opportunity for people to honor their loved ones in a unique way. Consumers now have the opportunity to have the name of their honored loved one printed directly on the can or packaging of a 2 Towns Cider, Silver Moon IPA, or CRUX beverage with a minimum donation of $30. The names of more than 3,000 donors will be printed on the product of their choice, creating a powerful visual representation of the individuals being honored. People can make a donation at https://www.silvermoonbrewing.com/f-cancer where they will then be asked to select which product to be printed on as well as where they would like their contribution to go.
A portion of the proceeds from the sales will be donated to F* Cancer, a consortium encompassing over 20 cancer organizations across the country. Donors will have the opportunity to select which cause their donation will benefit. The campaign has set an April 1 deadline for contributions.
“We are honored to stand alongside Silver Moon Brewing and CRUX Fermentation Project in this impactful collaboration,” said Lee Larsen co-founder and CEO at 2 Towns Ciderhouse. “As we unite our efforts to raise funds for the fight against cancer, we recognize the profound personal significance this campaign carries for countless individuals. We are committed to providing a platform for people to not only contribute to this crucial cause but also to pay tribute to those who have faced the battle against cancer.”
Scott Bugni, vice president of marketing for 2 Towns Ciderhouse, added: “Unfortunately cancer impacts each of us in one way or another, and as a cancer survivor myself, I was particularly excited to help get 2 Towns involved in this great cause that Silver Moon has been spearheading for the past decade.”
Limited Edition F* Cancer Cider will be available for purchase in June. The limited-edition cider can be conveniently purchased online at https://2townsciderhouse.com/cider-shop, with shipping available to 40 states.