Picadas released a new variety pack of 12 cans with four different flavors, including a brand-new flavor, Piña (pineapple), which is found exclusively in the variety pack. The original flavors — Limonada, Mango and Guava — are included in the pack.
Made from a family recipe, Picadas combines real fruit juice with alcohol from cane sugar to create a hard agua fresca that embodies the bold, authentic flavors of Mexico, the company says.
The Mexican ready-to-drink beverage was released in the United States in January 2023 to 200 H-E-B stores across Texas and, since then, has seen rapid growth, it says. Picadas now is available at all H-E-B stores and has added multiple other retailers in Texas, including Bucee’s, Quick Trip in North Texas and Total Wine.
Picadas was founded in Monterrey, Mexico, in 2021 by Hugo Martinez, a local who grew up enjoying homemade aguas frescas with his family. Martinez was pursuing an MBA at Stanford when he became captivated by the ready-to-drink cocktail craze. Martinez began selling Picadas at mercados and local farmers’ markets in Monterrey. As the drink gained popularity and word began to spread around the country, Martinez formed strategic partnerships that got Picadas into stores like Vinoteca, H-E-B, Soriana, Chedraui and other Mexican chains. Martinez partnered with Austin-based Redbud Brands to expand Picadas to its first U.S. market.
“I’m incredibly proud to see how Picadas has resonated with consumers. Based on the success of six-packs, we knew it was time to expand into the variety 12-pack,” said Martinez, founder of Picadas, in a statement. “It is a testament to the strong appeal for Mexican products, embraced not only by Mexicans but by everyone in the U.S. We are thrilled to launch this new Piña flavor and variety pack to continue to offer more unique, authentic Mexican flavors to our customers.”
Picadas blends its juice in small batches, allowing it to retain a bold, fruit-forward flavor, with no need for artificial additives, it says. The mixture is then sweetened with agave, and cane sugar alcohol is added. Every 12-ounce can contains 130 calories and 4.5% alcohol by volume. In addition to the newly released variety 12-pack, six-packs of individual flavors are available at all retail stores. Each pack is accompanied by an individually portioned packet of spicy chili salt to place on the rim and enjoy with each sip. Six-packs retail for $10.99, and variety packs retail for $19.99.
