Pernod Ricard USA, New York, announced the power pair behind the Espresso Martini are celebrating the holidays and solidifying their union with the release of Blend No. 83 ― a fragrance by Absolut x Kahlúa.
With the ’80s influencing everything from fashion and beauty to holiday trends, this sensorial gift is a whimsical interpretation of the cocktail’s resurgence in culture while also paying homage to its origin story and decade, the company says. For a limited-time only, the fragrance will come with a show-stopping ’80s-inspired crystal martini coupe-like bottle to dab on the Espresso Martini essence, it adds.
“Like most Espresso Martini aficionados, we can’t get enough of the cocktail’s velvet warming flavor profile. This holiday, we want to spread Espresso Martini cheer and what better way to get people in the mood than with the must-have scent (and cocktail) of the season?,” said Matt Foley, vice president of marketing for Absolut and Kahlúa, in a statement. “We know the most delicious Espresso Martinis are made with Absolut and Kahlúa so the brands inspired a fragrance, Blend No. 83, sure to spark conversation and of course, the desire to order an Espresso Martini.”
In partnership with perfumery Imaginary Authors, Portland Ore., Blend No. 83 contains notes of Dark Chocolate, Sugarcane Rum, Arabica Coffee, Velvety Foam and Night Musk, flooding the senses with silky richness just as if sipping an Espresso Martini, the company says.
Josh Meyer, perfumer and owner of Imaginary Authors, added: “Our fragrances are known for conjuring and creating memories, and what better memories than celebrating the holidays with friends and family over an Espresso Martini? Like the iconic cocktail itself, this first-of-its-kind fragrance inspired by Absolut and Kahlúa is decadent, complex, and utterly irresistible, making for a surprisingly wearable experience. Indulge your senses with this scent of the season or give this sensorial gift to create new memories together.”
Blend No. 83 now is available for pre-order for $105 with complimentary flacon while supplies last and will begin shipping early December.
