Monaco Cocktails debuts a brand refresh, marking a significant milestone in the company’s history as it celebrates over a decade of success, it says.
Monaco’s new brand tagline, aptly labeled Feel The Fun, recognizes that real good times are caught in the moment, not curated for the camera, the company notes. Never compromising on quality, Monaco’s exceptional flavor lineup will remain untouched. With over ten full flavor varieties to choose from, each featuring 2 shots of real spirits in every can.
Tapping global creative design agency Robot Food, Monaco spent the past year modernizing design elements as well as the brand’s bold persona to reflect the current culture and most importantly, speak to its loyal consumers.
Nodding to the brand’s heritage, new monochrome cans ― each designed in flavor-fueled colors ― features a proud “established in 2012” emblem within the refreshed logo, where the signature Monaco rooster is prominently displayed. Reminiscent of a rooster's rallying cry, the Monaco brand symbolizes a powerful burst of energy and enthusiasm that commands attention, signaling the start of good times ahead, it says.
“Monaco is the third brand by volume within the crowded ready-to-drink category, growing 34% in 2022 with 2.5 million cases sold and recognized as a ‘top’ spirit-based RTD as well as the No. 1 single serve,” said Don Deubler, CEO of Monaco’s parent company Atomic Brands, in a statement. “This success can be attributed to our ability to identify consumer desires without ever trading quality, allowing us to evolve. Our first-ever brand refresh allows us to better express the brand personality: bold, authentic and unapologetic. We're thrilled to celebrate a decade of creating unforgettable cocktail experiences with all who choose to enjoy the good times.”
Most recently, Monaco Cocktails partnered with the world's premier mixed martial arts organization to become the official Hard Lemonade of UFC. As the summer music festival season continues to roll out, Monaco will have a large footprint at shows across the country, handing out popular flavors including their newly launched Margaritas line.
