Elvis Whiskey, in licensing agreement with Grain & Barrel Spirits, announced the launch of a new peanut butter, banana and bacon-flavored whiskey: Midnight Snack, inspired by the rock 'n' roll icon’s favorite decadent sandwich, it says.
The idea for Midnight Snack came from the popularity of Elvis’ favorite sandwich, which he often ate late at night — a peanut butter, banana and bacon sandwich, the company says. This decadent flavor combination is a balanced blend of sweet, savory, salty and smoky, it adds.
“Elvis is one of the most significant cultural icons of the 20th century and continues to inspire his fans today, as we’ve seen by the massive success of the recent ‘Elvis’ movie, both in its record-breaking box office numbers and awards,” said Matti Anttila, founder of Grain & Barrel Spirits in a statement. “To sip, or shoot-flavored whiskeys are continuing to grow in popularity, with flavored whiskey growing plus 19% and peanut butter flavored whiskey growing plus 200% in the United States, leaving our team especially excited to introduce Midnight Snack to our growing portfolio of Elvis-inspired whiskeys.”
This is the third product to come from Elvis Whiskey, joining the brand’s flagship offerings Elvis “Tiger Man” Tennessee Straight Whiskey and Elvis “The King” Tennessee Straight Rye Whiskey, the company notes.
Packaged in 750-ml bottles, the 70-proof whiskey can be found in stores nationwide, as well as online sites like Caskers and Reserve Bar for a suggested retail price of $34.99 a bottle.
www.elviswhiskey.com
