Farmington Hills, Mich.-based Living Essentials, the makers of 5-hour ENERGY products, unleashed a new tsunami of flavor with the release of Tidal Twist. The new Tidal Twist Extra Strength 5-hour ENERGY shot will be sold exclusively at participating 7-Eleven and Speedway stores, beginning this month.
“The new Tidal Twist flavor will take 5-hour ENERGY fans on a wild ride,” said Jeff Sigouin, president and CEO of 5-hour ENERGY products, in a statement. “We’re thrilled to partner with 7-Eleven to offer this limited-edition flavor exclusively to their customers. Fans of 5-hour ENERGY will find Tidal Twist flavor the perfect item to fuel their cross-country journeys or boost their favorite summer activity.”
The Tidal Twist is a tropical tsunami of flavor featuring the proprietary 5-hour ENERGY Extra Strength blend containing B vitamins, amino acids, nutrients, zero sugar and caffeine. With 230 mg of caffeine in each extra strength shot, it is equivalent to a 12-ounce cup of premium coffee. The new Tidal Twist 5-hour ENERGY shots feature limited edition artwork on the bottle.
“We love bringing our customers new and innovative products that can only be found at our stores ― and can’t wait to hear what they think about Tidal Twist,” said Jack Stout, executive vice president and chief merchandising officer at 7-Eleven, in a statement.