Malibu, a brand of Pernod Ricard USA, introduced the latest addition to its ripe and juicy flavor cocktail range: Malibu Peach.

The new flavor tastes like sweet yellow peaches, creating the free-spirited feeling of summer at any time of the year, it says. Malibu Peach joins the Malibu portfolio, which features Watermelon, Pineapple and Strawberry along with Malibu Original.

“Malibu is all about the ‘Do Whatever Tastes Good’ mindset, no matter the time of year, so what better way to bring the summer vibes than with Malibu Peach,” said Devaunshi Mahadevia, brand director of marketing at Malibu, in a statement. “With peach being a Top 5 summer flavor, we’re excited to introduce this innovation to the Malibu portfolio and to consumers just in time for the warmer months.”

The new 21% ABV Malibu Peach is available to purchase at retailers nationwide in 50-ml, 750-ml, 1-liter and 1.75-liter bottles.

www.maliburum.com