Spindrift announced four new varieties launching in the new year: the Nojito, Peach Strawberry, and two new iced tea innovations: Mint Green Tea and Mango Black Tea.
“For us, 2023 is about continuing to innovate the beverage industry through incredible real ingredients,” said Bill Creelman, founder and CEO of Spindrift, in a statement. “We started by introducing real ingredients to the sparkling water aisle, we’re now focused on extending that same innovation and creativity to other beverage categories. We’re broadening our product offerings to provide consumers with delicious options for every occasion.”
To meet consumers where they’re at in the new year, Spindrift is adding its first mocktail style variety, the Nojito, it says. Inspired by a favorite cocktail, the Nojito is Spindrift’s first offering to feature an herb — mint, the company notes.
“For years, our community has told us that Spindrift is their go-to non-alcoholic beverage of choice,” Creelman added. “Our products are something you can offer everyone at the party, no matter where they are or what they're drinking—Nojito is a nod to that.
“We can take inspiration from classic flavor combinations but do them in our way — perfect for folks looking for unsweetened, non-alcoholic options that taste amazing,” he continues. “Peach has been one of our top requests for years. When we tasted it with a splash of strawberry, we knew we had something special. We can't wait for people to try it.”
Building on the success of its existing Half Tea & Half Lemon flavor, Spindrift also is bringing similar earthy and crisp notes to Mint Green Tea and Mango Black Tea, it notes. Mint Green Tea is made with brewed green tea, a hint of mint, and a splash of lemon — a calming mix of earthy, bright, cool, and refreshing notes, it says. Meanwhile the Mango Black Tea adds a tropical twist— a juicy pop of mango mixed with brewed black tea and real squeezed lemon, offering iced tea fans something a bit sweeter ― though still unsweetened, it adds.
To celebrate the new launches, starting Dec. 19, Spindrift is inviting its loyal fans – ‘Drifters’ – to enter for a chance to win an eight-pack of Nojito before it hits shelves early next year.
www.drinkspindrift.com
