With the holiday season now in full force, as usual, I’m scrambling to check off my gift-giving list.
When it comes to figuring out what to give to whom — family, friends and especially coworkers — this process is always a struggle for me, no matter what time of year.
According to the new, Drizly for Business “2022 Corporate Trend Report,” featuring insights from more than 200 professionals across the United States, alcohol is the top gift and focal point for events during the 2022 holiday season.
From expanding gifting beyond the traditional holiday season to the resurgence of in-person work events, the report highlights how professionals are approaching beverage alcohol in the workplace, and how they plan to continue purchasing alcohol this year, specifically in workplace settings.
The following are major findings from the report:
- Alcohol tops the gifting charts. Alcohol beverages were the No. 1 gift given by survey respondents, vastly outperforming other popular categories like digital gift cards and foods.
- Big events are back. The vast majority of respondents are planning company-wide holiday events this season, signaling a major change after two years of remote or hybrid gatherings.
- Options are key behind the bar. At events and when sending gifts, most respondents cited providing diversity in drinks and “something for everyone” as their No. 1 challenge.
Further, survey respondents reported that finding quality gifts that fit budget constraints (58%), followed by choosing gifts that appeal to recipients’ beverage preferences (55%) as big challenges.
Despite these challenges, it sure is looking like alcohol is in style at work — and likely to remain a focal point for events and gift-giving beyond this holiday season.
