Items Tagged with 'consumer insights'

Overall, younger consumers are three times more likely than older generations to try new alcohol brands based on online recommendations and digital ads, the company shares.

With the global online alcohol market entering a new era of sustainable growth, IWSR highlights how digital platforms are not only shaping consumer behavior, but also influencing spaces for discovery and brand engagement.

Inflation already has put the pressure on consumers’ pocketbooks. In an Insights piece, Jenny Zegler, director of food and drink at Mintel, writes why food and drink companies as well as retailers will need to justify any price increases if tariffs become a reality. 

Generation Z and Alpha are having an increasing influence on the consumer packaged goods market, but do beverage-makers know what motivates these consumers?

Thirty-percent of Americans in 2025 said they are taking part in Dry January, a 36% increase from 2024, NCS shares.

Diageo, maker of Johnnie Walker, Don Julio Tequila and Guinness, unveiled its annual global trends report which analyzes why and how consumers will socialize during the next year.

EXBERRY color supplier GNT has launched an independent investment firm to accelerate innovation and boost sustainability at every stage of the value chain, it says. 

For those in the food and beverage manufacturing business, AI can be found in different arenas. Yet, when put in use, research shows that consumers want to know.

The beverage experts at Flavorman have released their 2025 Beverage Trends predictions, continuing the company’s seven-year streak of foreshadowing industry trends for the upcoming year.

When it comes to food and beverage choices, analysts note that consumers are doing their own form of rebellion as they balance healthy choices and indulgence.