White Claw Hard Seltzer, Chicago, launched White Claw Surf, a full flavor offering from the brand, meticulously crafted with a collision of flavors.
“White Claw Surf is the biggest news in seltzer since the original launch of White Claw,” said John Shea, chief marketing officer for White Claw for the U.S. “White Claw Surf is a breakthrough new idea that combines full flavors with sensational refreshment and the incredible sessionability expected from White Claw. It is our next exciting addition and something completely new and different in the world of seltzer.”
Available in a 12-can variety pack, each flavor is crafted using White Claw’s unique BrewPure process and is 5% ABV, 100 calories and gluten free.
• Citrus Yuzu Smash is a collision of its signature lemon combined with exotic yuzu.
• Tropical Pomelo Smash is a complex blend of juicy pomelo – grapefruit blended with a tropical combination of lime, orange and lemon.
• Watermelon Lime Smash is a collision of ripe watermelon with cold-pressed lime for a thirst-quenching taste that delivers sensational refreshment.
• Wildberry Acai Smash is a wave of refreshing ripe wild berries paired with the unique tartness of exotic acai.
To celebrate the launch of White Claw Surf, the brand launched an integrated campaign called Surf Like No Other in partnership with professional surfers Ivy Miller, Hunter Jones and Blair Conklin to experience surf like never before. The surfers proved that it is possible to surf anywhere, from snowy hills and sand dunes to fountains, canals, rivers and lakes around the United States. The Surf Tour series were shared through the surfer’s social channels as well as the brands social channels starting on March 15.
