Hitting the shelves this year, Dos Equis introduced its Lime & Salt Variety 12-Pack. The fresh lineup of Pineapple, Watermelon, Cucumber and Lime & Salt contain 135 calories in each 12-ounce can and has an alcohol by volume of 4.2 percent. The new pack launched in Southern California, Texas, New Mexico, Arizona, Louisiana, Illinois, Oklahoma and Colorado. The brand will look to expand to additional core markets later this year, it says. “We’re introducing Dos Equis Lime & Salt Variety Pack with the aim to have significant impact in the Mexican Imports category,” said Edith Llerena, senior brand manager for Dos Equis, in a statement. “Our retail partners should be confident that this variety pack will drive incremental sales and profits as this delivers the same, great Dos Equis taste with a hint of natural fruit flavors and a touch of lime and salt.”
Dos Equis releases Lime & Salt Variety 12-Pack
Pineapple, Watermelon, Cucumber and Lime & Salt available in new pack
![Dos Equis](http://www.bevindustry.com/ext/resources/2021/New-Packages/DosEquis_VarietyPack_9001.jpg?1617306715)