Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced the nationwide rollout of Pepsi Mango, the brand's first new permanent flavored cola in five years. The new variety combines bright citrus and rich caramel notes, according to the company.
With its March 22 launch, Pepsi Mango will be the brand's first permanent release of a Regular and Zero Sugar variety at the same time, designed to support consumers' growing preference for sugar-free offerings, without having to sacrifice great taste. The new carbonated soft drink variety will be available in single 20-ounce bottles and 12-packs of 12-ounce cans.
To support the launch, Pepsi created a new national TV commercial, which also will run digitally. Set to the Top 40 hit "Take You Dancing" by Jason Derulo, the spot shows a mango pop out of a fruit bowl and roll over to its perfect match ― a can of Pepsi ― to create the exciting new flavor, Pepsi Mango.
“Our consumers are always looking for new and exciting flavors, so we couldn't be more excited to introduce them to Pepsi Mango. Our team has created a surprisingly perfect match with Pepsi Mango, combining the delicious taste of Pepsi cola with the flavor of a sweet, juicy mango,” said Todd Kaplan, vice president of marketing for Pepsi, in a statement. "Mango is one of the most popular fruits in the world, and it serves as the perfect complement to Pepsi, creating an irresistible combination that our fans can enjoy everywhere throughout the year."
Coinciding with the release, Pepsi Mango is launching a new campaign dedicated to helping real people find their perfect match, even with the most surprising person. Dating has never been more challenging, with an overwhelming number of apps and platforms, yet minimal in-person interactions and not many opportunities for "meet cutes," the company say. In early April, Pepsi is turning its advertising inventory on select social media platforms into real dating advertorials for a handful of interesting, young singles. The series, partly inspired by the video dating fad of the ‘80s, will introduce the singles to the world with fun personality introductions and contact information so other singles at home can shoot their shot. Pepsi Mango will create avenues to 'ship as many pairs as possible, all to help singles find their perfect match, like Pepsi and mango.
Next month, Pepsi, together with longtime partners at ViacomCBS and its in-house branded content studio, Velocity, will unveil a fully integrated perfect match themed series starring some of the most adored dating reality show stars. Fans should stay tuned for more details in the coming weeks.
