Crown Royal, a brand of Diageo North America, released a line of ready-to-drink (RTD) cocktails in three varieties: Peach Tea, Whisky & Cola, and Washington Apple. Designed to bridge the gap between whisky drinkers and cocktail enthusiasts, feature the smoothness of Crown Royal with the quality and deliciousness of a great cocktail, the company says. Packaged in 12-ounce cans, the RTD cocktails are available nationwide. A single can retails for $3.99 while a four-pack has a suggested retail price of $14.99.
Diageo North America, Norwalk Conn.
Telephone: 203/229-2100
Internet: www.crownroyal.com
Distribution: National