The Evan Williams Bourbon family, a brand family within Heaven Hill Distillery, Bardstown, Ky., announced its Evan Williams Black, Evan Williams Bottled-in-Bond and Evan Williams Flavors will receive a new signature bottle with updated label designs.
The following designs will soon mark Heaven Hill Distillery’s continued investment in Evan Williams Bourbon:
- Evan Williams Black carries the lineup featuring the new, signature glass defined by a curved bulb neck with new premium capsule closure decorated with the Evan Williams’ signature. The face label utilizes the iconic black and gold colors, but with a richer and vibrant gold ink throughout the label, and then is finished by a new curve at the top to accentuate the new bottle. The label continues to feature the story of Evan Williams himself.
- Evan Williams Bottled-in-Bond’s new design clearly emphasizes the 100 proof, bottled under government supervision and single distilling season. Evan Williams Bottled-In-Bond carries over the green and white label colors, reflecting a vintage flare showcasing the rich history behind Bottled-In-Bond products and their importance to the Whiskey category. A new premium capsule closure with the iconic tax strip seals the bottle and harkens to historic bottled-in-bond packaging requirements.
- Evan Williams Flavors will receive a streamlined approach consistent with the franchise with label design enhancements featuring a centered logo. The flavors also will be bottled in the new glass with the premium capsule closure.
“Evan Williams Bourbon is a testament to sustained success across the ebbs and flows of the American Whiskey category,” said Julie Cole, Evan Williams senior brand manager, in a statement. “We’re excited to rejuvenate the Evan Williams family packaging to both enhance the consumer experience and modernize the label design. Evan Williams was an entrepreneurial leader in the Bourbon movement, and we continue to honor his success through the award-winning Evan Williams Bourbon franchise.”
The changes to the glass, label and capsule will be reflected in the 750-ml, 1-liter and 1.75-liter sizes, while label changes will be reflected in the smaller sizes. The new packaging will be available nationwide, launching now and throughout 2020. New bottles will be featured throughout future marketing programs and on evanwilliams.com.
