RumChata, a brand of Agave Loco, Vernon Hills, Ill., is bringing the taste of peppermint bark to store shelves this holiday season.
Traditional peppermint bark layers the flavors of white chocolate, dark chocolate and candy cane to create RumChata Peppermint Bark, the company says. The liqueur brand dressed up its traditional gold-capped bottle for Peppermint Bark with colorful, festive holiday graphics, it adds.
The company also announced the release of a special holiday gift set, which includes a 750-ml bottle of RumChata along with 100-ml bottles of the new RumChata Limón and RumChata Peppermint Bark.
“RumChata’s family of brands will be on full display this holiday for all RumChata lovers to enjoy,” said Tom Maas, RumChata founder and master blender, in a statement. “RumChata Peppermint Bark is going to be a huge hit while the holiday gift set provides a great way to introduce the brand to new consumers so they will be coming back for more all year-round.”
Packaged in 750-ml bottles, RumChata Peppermint Bark has a suggested retail price (SRP) of $21.99. The RumChata Holiday Gift Set has the same SRP.