Kinky, a brand of Mendota, Minn.-based Prestige Beverage Group, added a new flavor to its Kinky Cocktails lineup: Aloha. Aloha is infused with the tropical flavors of pineapple, coconut and lime, the company says.
In 2018, fruity and sweet cocktails were the most sought-after flavor profiles, with pineapple being the No. 1 most sought after, it says. The ready-to-drink (RTD) cocktail category saw a 16 percent increase in dollar sales in 2018, and new Kinky Aloha calls upon that trend, it adds.
With an alcohol-by-volume content of 5 percent, Kinky Aloha Cocktails will be available nationwide beginning in April, in six-packs of 11.2-ounce bottles. The six-packs will retail for $8.99.
The launch of Kinky Aloha Cocktails will be supported by on-premise point-of-sale items, as well as through social media.