Absolut, a brand of Pernod Ricard USA, added a new flavor to its vodka lineup: Grapefruit. The new flavor offers a refreshing taste with zero added sugar and no artificial coloring, the company says. It features a fruity taste with a distinct character of pink grapefruit, it adds. Absolut Grapefruit is available nationwide, packaged in 750-ml bottles or 1-liter bottles, for a suggested retail price of $19.99 and $24.99, respectively.

Pernod Ricard USA, New York

Telephone: 914/848-4041

Internet: www.absolut.com

Distribution: National