Pernod Ricard announced a significant move to further leverage the strong growth and growth potential of its premium American whiskey portfolio: The American Whiskey Collective. The wine and spirit company will invest approximately $250 million over five years to build a state-of-the-art, carbon neutral distillery, with related aging warehouses in Marion County, Ky., for its fast-growing Jefferson’s Bourbon brand.

New York-based Pernod Ricard USA announced that it will produce and donate hand sanitizer to help in the national fight against the COVID-19 virus.

During the past three years, New York-based Pernod Ricard USA has invested in and helped to grow a significant number of American-made spirits brands.

Absolut, a brand of Pernod Ricard USA, added a new flavor to its vodka lineup: Grapefruit. 

Absolut, a brand of Paris-based Pernod Ricard, has unveiled its new summer, limited-edition bottle: Absolut America. 

To further complement its commitment to eliminate single-use, nonbiodegradable straws and stirrers from the beverage business, New York-based Pernod Ricard USA is collaborating with New York-based LOLIWARE and its co-founders Chelsea Briganti and Leigh Ann Tucker to reimagine the cocktail consumption experience through the use of the recently launched LOLISTRAW, a hypercompostable fully edible straw.

FrÏs Vodka, a brand of Pernod Ricard USA, announced the release of FrÏs Cooling Pineapple in Florida, Georgia and South Carolina. 

New York-based Pernod Ricard USA announced that Lillet, a wine-based aperitif produced in Bordeaux, France, has joined the Pernod Ricard USA portfolio of premium spirit and wine brands, effective Jan. 1. 

New York-based Pernod Ricard USA's Absolut Vodka brand is planning to make a new mark on the spirits market by introducing a freshly redesigned bottle that will represent its icon for the future, the company says.

 Pernod Ricard USA’s imports 12-year-old Irish whiskey.